Everything you need to decode your content

Every post is automatically tagged across six creative dimensions: topic, format, tone, engagement hook, scene and production elements. Instead of 'engagement dropped 12%', you see exactly which content patterns affect your performance. This is the foundation everything else is built on. We don't waste time with boring hashtag analysis, trending topics and vague 'videos perform well'. Palimio provides insightful analysis.

Key capabilities

• Fully automated. No manual tagging
• Multi-modal: video, image, carousel and audio signals combined
• Purpose-built models trained on social-first content at scale
• Six dimensions = millions of unique content profiles

Every post is projected into a high-dimensional vector space based on its content profile, then clustered using advanced density-based algorithms. The result is a live, interactive map (the Content Galaxy) that reveals the natural theme structure of your content and your competitors'. You can see which territories are crowded, which are untouched, and where your next opportunity lives.

Key capabilities

• Dense vector embeddings capture semantic similarity between posts
• UMAP dimensionality reduction for interpretable 2D visualisation
• Two-tier clustering (macro themes + micro niches) detected automatically
• Content Compass: find posts similar to any reference point in the galaxy
• New posts are assigned to existing clusters in real-time, no re-clustering needed

Beyond basic engagement metrics, Palimio analyses the behavioural patterns behind how audiences interact with your content. Which engagement signals correlate most with reach? How polarising is your content, and is that helping or hurting? What comment-to-view ratio signals genuine discussion vs. passive consumption? These are the questions this module answers.

Key capabilities

• Engagement correlation analysis: which metrics (likes, comments, shares, saves) are the strongest leading indicators of views
• Polarisation scoring (1–10): how divisive each post is, and whether or not this drives or kills reach/engagement
• Comment-driver analysis: which content dimensions generate the most discussion per 10k views
• Best Style Combination: the specific feature mix that optimises for engagement or discussion

The Intelligence section takes your processed data and detects performance shifts and then generates recommendations, all backed by your data. Every insight tells you what's happening, why it matters and exactly what opportunities exist to improve performance. This, and all other data, updates automatically for new posts to keep you up-to-date on performance changes and enables you to make strategic shifts immediately.

Key capabilities

• Account Health: month-over-month trend tracking with automatic shift detection
• Topic & Format Intelligence: which content themes are rising, declining, or saturated over time
• Best Time to Post: day-of-week and time-of-day performance analysis
• Structured output: every insight has a 'What's Happening' narrative + numbered 'Recommendations'
• Executive Summary: a single AI-generated brief covering performance, production mix, cadence, health, and competitive positioning

Track any competitor. Their content goes through the exact same analysis pipeline as yours, so every comparison is structurally fair. Palimio doesn't just tell you a competitor got more views. It tells you which specific hooks, tones, formats, and topics they're winning with, and precisely where the gaps between your content and theirs are largest. Every gap comes with the competitor posts that prove it.

Key capabilities

• Per-competitor roster: see where you currently sit against your competitors against KPIs and content quality
• Dimension-level performance breakdown: you vs. competitor pool across all six content dimensions
• Content Gap Finder: ranks the exact features where competitors' median views beat yours
• Drill into any gap to see the top competitor posts driving that performance
• Filter competitors in or out with one click to isolate any rival's strategy