PalimioAbout
We got tired of dashboards that couldn't tell us why
Every social analytics tool we used told us the same thing: views went up, engagement went down, here's your top post and here are some meaningless trending hashtags. But nobody could tell us what about a post or campaign made it work. Was it the hook? The topic? The format? A mix of dimensional choices? And how did that compare to what our competitors were doing on the same topic?
We built Palimio to answer those questions. It uses multimodal vision and embedding models to read the actual content of every post (not just the basic data) and map it across six creative dimensions. Then it lines up your content DNA against your competitors' and shows you exactly where the gaps and opportunities are.
The result is a dashboard that thinks like a content strategist, not an accountant. It doesn't just measure outcomes, it decodes the craft behind them.
FAQ
The Essentials
What is different about Palimio vs other tools?
Every other social analytics tool gives you the same surface-level breakdowns: top-level views, hashtag trends, follower counts over time, and generic video / image / carousel splits. That tells you nothing about why anything actually worked.
Palimio reads and understands the actual content of every post and tags it across six creative dimensions: topic, format, tone, hook, scene, and production. So instead of 'engagement is down 12%', you see 'your reaction-format videos with a fast-paced tone outperformed your account median by 2.8x this month, specifically when covering new product releases'. The kind of insight you can actually act on.
Competitors aren't an afterthought either: our Content Gap engine tells you precisely where you're winning, where they're beating you, and how to close the gap.
What social platforms do you support?
TikTok and Instagram. Other platforms (YouTube, X, LinkedIn, Facebook) are on the roadmap; get in touch if a specific one is blocking you.
How do I get access?
Fill out the contact form with your business details, goals, and budget. We review every enquiry personally and get back within 24 hours with a tailored plan. Once agreed, you connect your social handles and the first full dashboard is ready within 24 hours.
Getting Started
What do I need to connect?
Just your TikTok and/or Instagram handles, and the competitor accounts you want to benchmark against. No logins, no OAuth, no installing anything. We handle all the data collection in the background.
How long does initial setup take?
From signup to your first full dashboard: typically under 24 hours. The pipeline ingests your historical content, runs the full analysis stack, and prepares every breakdown before you log in. Your data is kept up-to-date with new posts from there on.
Do I need to be technical to use it?
No. The dashboard is built for strategists, not data scientists. Every chart is interactive, every insight is written in plain English, and the executive report exports to a PDF you can hand to a stakeholder.
Data & Updates
How often is the data updated?
Daily. Your content and your tracked competitors' content are ingested continuously, so the dashboard always reflects recent performance.
How far back does the data go?
We maintain an extensive historical archive so you can see trends across months or years, not just the last few posts. That said, we focus the analysis on at least the most recent 500 to 1000 posts. Anything older than that usually reflects an outdated content strategy (different tone, different format mix, different audience), and including it would muddy the signal on what's working right now.
How It Works
What are the 'six creative dimensions'?
Every post is tagged across: Content Topic, Content Format, Emotional Tone, Opening Hook, Scene Setting, and Production Elements. Together they form what we call the Content DNA of a post, a structured fingerprint that powers every downstream comparison and insight.
How accurate is the content tagging?
Our tagging uses purpose-built multi-modal models trained on social-first content at scale. We continuously evaluate outputs against validation sets and flag low-confidence cases so the dashboard only surfaces reliable signals.
Competitors & Benchmarking
How many competitors can I track?
There's a max of 5 to keep the focus on your most direct competitors. We can accommodate more for unique cases, just ask.
Can I change competitors later?
Yes. You can swap competitor accounts at any time. New competitors run through the same analysis pipeline and appear in your dashboard within 24 hours.
Are my competitors notified that I'm tracking them?
No. Palimio only analyses publicly available content. Competitors have no way of knowing they're being tracked by any Palimio customer.
Pricing & Plans
How much does Palimio cost?
Pricing is tailored to your use case. Fill out the enquiry form and we'll put together a plan based on how many accounts, competitors, and users you need.
Is there a free trial?
We don't run a self-serve free trial, but we're happy to give you a live walkthrough with real sample data to help you evaluate. Get in touch and we'll set one up.
Can I cancel anytime?
We currently run on fixed-term contracts, custom-tailored to each customer. Terms are agreed up front during onboarding, so you know exactly what you're committing to.
Agencies & Teams
Can I manage multiple brands under one account?
Yes. Our agency plan lets you manage multiple brands under a single organisation, each with its own dashboard, its own competitor set, and its own PDF reports.
How does team access work?
Multiple users can be invited to your organisation. Everyone sees the same dashboards and reports. Role-based access is available on request.
Security & Privacy
Is my data secure?
Yes. Your data is stored in a private, access-controlled cloud data warehouse. Every server action enforces per-organisation access so no customer can ever see another customer's data.
Do you share data with anyone?
Never. Your analysed data is exclusively yours. We don't anonymise it, resell it, or share it with other customers. Competitor data in your dashboard is drawn from those competitors' public posts, not any internal data.
Support
What kind of support do you offer?
Email support plus hands-on help when you need it. We respond quickly, and for anything bigger we'll hop on a call.
Can I request a new feature?
Absolutely. We build close to our customers. Submit requests through the contact form or raise them directly in your onboarding session, and we prioritise based on what would help the most users.
How do I get a live demo?
Request one here and we'll walk through the platform with your own data or a comparable sample account.